Cosmetic & Personal Care Formulations

Custom Cosmetic Formulation Services for Your Brand

Turn your beauty product idea into a practical formulation designed around your customers, brand positioning and production requirements.

Formulation Market provides custom cosmetic formulation services for businesses developing skincare, hair care, body care and everyday personal care products. We support emerging brands, established businesses, manufacturers and private label projects with development tailored to a clearly defined brief.

Your project may involve a lightweight facial serum, a rich barrier care cream, a sulfate-free shampoo or a waterless body balm. We help translate your requirements into a formulation supported by manufacturing instructions and the technical information needed for the next stage.

Formulation Market is a brand of Star Kimya, a Turkish manufacturer established in 1993. Our approach connects formulation development with practical manufacturing considerations.

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Cosmetic and Personal Care Products We Can Develop

Explore the product groups below to find a starting point for your project. Each formulation is developed according to the agreed application, ingredient preferences, sensory expectations and commercial targets.

Facial Serum & Targeted Skincare Formulations

Develop facial serums and complementary skincare products around a defined cosmetic benefit and an appropriate delivery format.

Product development options include:

• Hyaluronic Acid Serum
• Niacinamide Serum
• Vitamin C Serum
• Peptide Facial Serum
• Hydrating Facial Serum
• Barrier Support Serum
• Facial Oil
• Lightweight Gel Serum
• Bi-Phase Facial Serum
• Cosmetic Exfoliating Serum

A successful serum needs more than a recognizable ingredient list. Active ingredient selection, solubility, pH, preservation and packaging must work together.

We consider the proposed ingredient combination alongside texture, absorption, tackiness, appearance and manufacturing requirements. For multi-active formulations, compatibility is assessed as part of the development scope.

Moisturizer, Cream & Barrier Care Formulations

Create facial moisturizers that fit your brand’s preferred skin feel, target customer and price position.

Product development options include:

• Daily Facial Moisturizer
• Ceramide Barrier Care Cream
• Lightweight Gel-Cream
• Rich Moisturizing Cream
• Fragrance-Free Face Cream
• Day Cream
• Night Cream
• Eye Contour Cream
• Moisturizing Face Mask
• Overnight Hydrating Mask

Development can focus on lightweight hydration, a richer protective feel or a balance between spreadability and lasting comfort.

We consider the emulsion system, ingredient compatibility, viscosity and packaging format. A cream intended for an airless pump may require different handling characteristics from a product supplied in a jar.

Facial Cleansing & Makeup Removal Formulations

Build cleansing products that balance effective removal of everyday impurities with the desired after-feel.

Product development options include:

• Facial Cleansing Gel
• Foaming Facial Cleanser
• Cream Cleanser
• Cleansing Milk
• Micellar Water
• Cleansing Oil
• Cleansing Balm
• Bi-Phase Makeup Remover
• Facial Toner
• Hydrating Facial Essence

The formulation approach depends on whether the product is rinsed off, wiped away or left on the skin.

For cleansing products, we assess surfactant selection, foam behaviour, rinsing and compatibility with the intended packaging. For makeup removers, the brief can include the types of makeup to be removed and the preferred residue profile.

Shampoo, Conditioner & Hair Care Formulations

Develop hair care products for everyday use, premium routines or specific hair characteristics.

Product development options include:

• Daily Use Shampoo
• Sulfate-Free Shampoo
• Moisturizing Shampoo
• Clarifying Shampoo
• Colour Care Shampoo
• Hair Conditioner
• Deep Conditioning Hair Mask
• Leave-In Conditioner
• Detangling Spray
• Curl Defining Cream
• Anti-Frizz Hair Serum
• Hair Oil
• Heat Protection Spray

Hair care development considers cleansing performance, conditioning, wet and dry combing, foam, rinsing and the desired finish.

Ingredient preferences such as silicone-free or sulfate-free can be included in the brief. The final ingredient system is selected according to the product’s performance targets and technical requirements.

Scalp Care & Cosmetic Hair Serum Formulations

Develop products that bring a skincare-inspired approach to hair and scalp routines.

Product development options include:

• Hydrating Scalp Serum
• Lightweight Scalp Essence
• Scalp Care Tonic
• Moisturizing Scalp Lotion
• Pre-Wash Scalp Oil
• Scalp Cleansing Scrub
• Leave-In Scalp Care Serum
• Hair & Scalp Conditioning Oil

Scalp products require attention to residue, application method and compatibility with the user’s washing routine.

A leave-in scalp serum, for example, may need a lightweight feel and precise dispensing, while a pre-wash oil is designed around a different use pattern.

The intended cosmetic benefits and proposed claims are defined at the start of the project.

Body, Hand & Foot Care Formulations

Create coordinated body care ranges with consistent textures, fragrances and brand positioning.

Product development options include:

• Shower Gel
• Body Wash
• Shower Oil
• Body Lotion
• Body Cream
• Body Butter
• Body Oil
• Body Scrub
• Hand Cream
• Foot Cream
• Liquid Hand Wash
• Foaming Hand Wash

We can help develop an individual product or a related range, such as a body wash, lotion and hand cream sharing a common fragrance direction.

Development considers spreadability, absorption, foam where relevant, after-feel and suitability for the intended dispenser or container.

Deodorant, Grooming & Everyday Personal Care Formulations

Extend your range with practical products for daily routines.

Product development options include:

• Roll-On Deodorant
• Deodorant Cream
• Deodorant Balm
• Beard Oil
• Beard Balm
• Shaving Gel
• Shaving Cream
• Aftershave Balm
• Lip Balm
• Lip Oil

The formulation is developed around the application method and the desired sensory experience.

For example, a roll-on product must dispense consistently, while a balm requires an appropriate balance of firmness, glide and temperature behaviour.

Solid, Waterless & Refill-Oriented Cosmetics

Develop alternative product formats that fit your brand concept and packaging strategy.

Product development options include:

• Solid Shampoo
• Solid Conditioner
• Solid Cleansing Bar
• Waterless Cleansing Balm
• Solid Body Moisturizer
• Solid Hand Balm
• Concentrated Body Care Products
• Refill-Oriented Personal Care Formulations

These projects require attention to how the product is stored, handled and used.

For solid products, development may consider hardness, melting behaviour, application and resistance to moisture. Refill-oriented products also need an appropriate packaging and dispensing approach.

Manufacturing suitability and packaging options are assessed for the selected format.

A Cosmetic Formulation Built Around Your Requirements

A product should fit its intended customer, price position and manufacturing process.

Before development begins, we review the requirements that matter most to your project:

• Target market: Country, customer group and sales channel.
• Brand positioning: Everyday, premium, professional or specialist.
• Product purpose: Cleansing, moisturizing, conditioning or another defined cosmetic benefit.
• Ingredient preferences: Selected actives, preferred origins and exclusions.
• Sensory profile: Texture, absorption, spreadability, foam and after-feel.
• Appearance: Colour, clarity, opacity and finish.
• Fragrance: Fragrance-free, essential oil or a selected fragrance profile.
• Target cost: Raw material budget and intended retail positioning.
• Packaging: Dropper bottle, airless pump, tube, jar, dispenser or solid-product container.
• Production conditions: Available equipment, batch size and processing capabilities.

You can also share a reference product to explain the characteristics you want to achieve.

Active Ingredient Selection & Compatibility

We help assess how selected cosmetic ingredients can be incorporated into a workable formulation.

Project briefs may include ingredients such as:

• Niacinamide.
• Hyaluronic acid and its cosmetic derivatives.
• Vitamin C and selected derivatives.
• Ceramides.
• Cosmetic peptides.
• Panthenol.
• Glycerin and other humectants.
• Squalane.
• Botanical extracts.
• Selected oils, butters and conditioning ingredients.

Ingredient selection is considered alongside recommended use levels, solubility, pH, processing conditions and available supplier information.

Adding more active ingredients does not automatically create a better product. The aim is a coherent formulation that supports the agreed product concept and can be evaluated through appropriate testing.

What You Receive

The exact deliverables are confirmed in your project quotation. A custom cosmetic formulation package can include:

Complete Formulation & Ingredient Information

• Final formulation with ingredient percentages.
• Raw material trade names and INCI information.
• Function of each ingredient.
• Recommended raw material specifications.
• Suitable alternatives where technically appropriate.
• Guidance on ingredient sourcing and substitution.

Manufacturing Instructions

• Step-by-step manufacturing procedure.
• Phase preparation and order of addition.
• Mixing, heating and cooling requirements where applicable.
• Emulsification or homogenization guidance.
• pH and viscosity adjustment instructions.
• Recommended production equipment.
• Practical manufacturing tips and troubleshooting guidance.

Product Specifications & Quality Control

• Recommended appearance, colour and odour.
• Target pH and viscosity ranges where relevant.
• In-process and finished-product checks.
• Sampling and batch control guidance.
• Recommended stability and packaging compatibility evaluations.
• Microbiological and preservative efficacy testing recommendations where relevant.

Technical Documentation Support

Depending on the agreed scope, documentation support can include:

• Technical Data Sheet — TDS.
• Safety Data Sheet — SDS, where relevant to the product and supply requirements.
• Certificate of Analysis — COA template and specification framework.
• Proposed INCI ingredient list for label review.
• Storage, handling and packaging recommendations.
• Manufacturing and quality documentation.
• Technical information to support the applicable product safety and regulatory process.

Batch-specific COA results depend on actual batch testing. Product safety assessment, market notifications and other specialist requirements are scoped separately where needed.

Cost Analysis & Development Support

• Indicative raw material cost analysis.
• Cost optimization recommendations.
• Packaging recommendations.
• Pilot production guidance.
• One formulation revision within the agreed project scope.

Physical prototypes, sample quantities, testing and additional revision rounds are specified in the quotation.

Our Cosmetic Formulation Development Process

1. Share Your Product Brief

Complete the Request a Quote form with your product type, target country, intended benefits, ingredient preferences and budget.

If available, include a reference product, packaging concept or existing formulation.

2. Agree on the Development Scope

We review your requirements and prepare a proposal covering the formulation work, deliverables, timeline and fee.

An NDA can be arranged before confidential information is shared.

3. Develop & Review the Formulation

Development follows the agreed brief. Where included, laboratory work and prototype evaluation help assess texture, appearance, processing and other defined characteristics.

Feedback is reviewed within the agreed revision scope.

4. Prepare the Technical Package

We prepare the final formulation, manufacturing instructions and other agreed documents.

The package also identifies relevant testing and production considerations for the next stage.

5. Move Towards Pilot Production

Use the technical package with your own production team or a selected contract manufacturer.

If you also need production in Türkiye, we can assess manufacturing, filling and packaging options for the selected product under a separate quotation.

Private Label Cosmetic Development & Manufacturing Support

If you are building a brand, formulation development can form part of a wider private label project.

Depending on the product and agreed scope, support can include:

• Product concept and range planning.
• Custom formulation development.
• Ingredient and fragrance selection.
• Packaging selection.
• Label and artwork coordination.
• Pilot production planning.
• Manufacturing and filling options.
• Technical documentation support.

Product availability, manufacturing suitability, minimum order quantities and delivery terms are confirmed separately.

You can also request formulation development only and arrange production with your preferred manufacturer.

Improve an Existing Cosmetic Formula

An existing product can often be reviewed against a specific technical or commercial objective.

Our cosmetic reformulation service can help address:

• Separation or inconsistent texture.
• Ingredient solubility problems.
• Unwanted cloudiness or colour changes.
• Excessive tackiness or a greasy after-feel.
• Viscosity changes.
• Fragrance compatibility issues.
• High raw material costs.
• Ingredients that are difficult to source.
• Changes needed for a new packaging format.
• Conversion to a different ingredient positioning.

Share the formulation and the issue you want to resolve. We can review the information under an NDA and propose an appropriate scope.

Frequently Asked Questions

Can you develop an exclusive cosmetic formulation for my brand?

Yes. Custom development can be structured around your brand and requirements. Formula ownership, confidentiality and any exclusivity terms are agreed before work begins.

Can I choose the active ingredients?

Yes. You can specify preferred ingredients and exclusions. Their suitability is assessed against the product type, compatibility, target market and intended performance.

Can you develop fragrance-free products?

Yes. Fragrance-free development can be included in the brief. Other requirements, such as suitability for a particular skin type, need an appropriate evaluation and supporting basis.

Are laboratory prototypes and samples included?

The quotation specifies whether laboratory prototypes, physical samples and evaluation rounds are included. The scope is agreed before development begins.

Does formulation development include all stability and safety testing?

Testing requirements vary by product. The quotation identifies included testing and any additional work, such as preservative efficacy testing, packaging compatibility or specialist safety assessment.

Can I manufacture the formulation in another country?

Yes. The technical package can be prepared for use by your own team or a selected manufacturer. Equipment, raw material availability and local requirements should be considered during development.

Can you develop products for a specific skin concern?

We can assess cosmetic briefs focused on benefits such as cleansing, hydration, conditioning and skin comfort. Intended claims are reviewed when defining the project scope.

How much does cosmetic formulation development cost?

Pricing depends on product complexity, ingredient requirements, laboratory work, prototypes, testing and documentation. Submit your brief to receive a project quotation.

How long does development take?

The timeline is confirmed after the brief is reviewed. Ingredient sourcing, prototype revisions and testing can affect the overall schedule. Longer-term stability work may continue beyond initial formulation development.

Request a Quote for Your Cosmetic Formulation Project

Whether you need one facial serum or a coordinated personal care range, we can help define the development work required.

Tell us what you want to create, where it will be sold and which ingredients, textures and cost targets matter most to your brand.